Pay Attention
Not sure why I keep getting hit with heart attack ads but it is a little creepy
The idea of time and attention as a new form of currency rings true. Note the way online ads compete for your attention. The whole thing with Face Book has made us all painfully aware that we are the product being sold by companies on the cutting edge of technology. Just today, I had to click my consent to new terms for Yahoo. Basically the terms said I understand they will use all content I provide in any way they please.
Why do they want this data? It is not that I am inherently interesting to Yahoo, Google or Apple. They want to use the data to place specific content where I see it. They want to sell my attention to their advertisers. My attention is worth money, it turns out, if I have demonstrated an interest in the advertiser’s product.
Read more at Pay Attention.
The morning went well and I was pretty proud of myself for not being intimidated, but by noon it began to change. I charged ahead even though it was in the mid thirties and raining. By mid afternoon we had dropped into the twenties and whatever you chose to call the gunk falling from the sky, there was no question that it was starting to coat the road in a most unfortunate way.
S. R. Cronin 