Seeking that perfect tagline …

I get a look of panic on my face when asked to produce tagline for a book I wrote. I can either think of nothing (how can I possibly capture all that rich detail in a few words) or I can think of a whole bunch of them and they all sound stupid.

But, I’m trying, because I do understand that a tagline sells.

In late May I entered the first book in my new collection in the Self-Published Fantasy Blog Off (affectionately known as SPFBO). Three hundred books are allowed in (first come first serve as long as you meet the qualifications), ten finalists are chosen and there is one winner. As you can guess, at least 290 entrants aren’t delighted with the results.

However, it presents a great opportunity to virtually meet other authors and to do a little promotion too. My book is in limbo at the moment, waiting on my reviewer to probably cut it (I have to be honest with myself) when he finishes reading and reviewing his remaining three novels. Because he isn’t as fast as some reviewers, my book has outlasted others. Because his isn’t as slow as some, it’s likely to happen soon.

So, I’m trying to make hay while the sun shines. (What a quaint agrarian expression. In a weird way aren’t our over-used expressions just taglines?)

My artistic efforts are now making their way onto Instagram, Twitter, Facebook and here, as I roll out the taglines and give them a try.

Well, what do you think? Do I need to try, try again? Or should I quit while I’m ahead? 😉

 

 

 

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When do you get to call yourself a BESTSELLER?

I review and feature a lot of books on my blogs, and it astounds me how many of these books are written by “bestselling authors” I’ve never heard of. I suspect there is a lot of wiggle room when it comes to that title, particularly when you bestow it upon yourself.

So what’s fair and what isn’t?

I’m finishing one of my most successful Kindle Select giveaways ever. (You know, the ones Amazon will only let you do if you don’t let anyone else sell your eBook.) I’ve given away about 2000 books and guess what?

Yup. That is me sitting there at number 1. Now — this just for historical thrillers, and it only lasted for a day, and I was giving them away, not selling them. However, I was number one in a spot on big old Amazon! Does being there make me a bestselling author? (You could say I was selling them for $0.00 …)

What do you think?

Should I join the ranks of those making this claim? Then maybe I’d sell more books and then I’d have more evidence to shore up my boast. We all know people tend to buy books they think other people like … so a little success breeds more success.

Yeah. I’m thinking about it …

Free on Kindle thru Dec. 1

Layers of Light is FREE on Kindle thru Sunday Dec. 1 at https://www.amazon.com/dp/B00I58T5FU.

The nice people at Amazon let me give away copies of my book once every 90 days, so what better time than thanksgiving weekend to offer it for FREE .

My hope of course, is that you will download the book, and then read it. In fact, my hope is you will like the book so much that you actually go ahead and buy one of the other books in the collection. Hallelujah!

But let’s not get ahead of ourselves.  For now, just DOWNLOAD THE BOOK.  Let’s see what happens after that. 🙂

Why do people review books?

Damned if I know.

For most of my life, the only time I’ve reviewed anything is when I really didn’t like it. In fact, I had to not like it so much that I felt it was my duty to steer people away. This didn’t happen often.

When I thought something was great, I was never motivated to suggest others buy, use or visit whatever it was. Not unless I was asked. Then, sometimes I wrote a positive review just to be nice.

Basically, this means I don’t understand reviews. Or reviewers.

Read more at Why do people review books?

Free through Monday!

Storms are in the air. Flickers of Fortune always makes me think of lightning.

The nice people at Amazon let me give away copies of my book once every 90 days, so what better time than now to offer it for FREE .

My hope of course, is that you will download the book, and then read the book. In fact, my hope is you will like the book so much that you actually go ahead and buy one of the other books in the collection. Hallelujah!

But let’s not get ahead of ourselves.  For now, just DOWNLOAD THE BOOK.  Let’s see what happens after that. 🙂

(Flickers of Fortune is available for free from Nov. 7 through Nov. 11 2019.)

Free on Kindle through Labor Day Weekend

Twists of Time will be free on Kindle from Friday August 30 through Tuesday September 3.

Click HERE during those dates to take advantage of my Kindle promotion.

Can he manipulate time for the people and causes he cares about most?

 

Where did all those genres come from??

Amazon’s other options for me is something called a Sponsored Ad.  My mentor/author didn’t think much of using these, but I bravely tried the concept of picking keywords from my books and bidding for clicks. Every time, it failed miserably, but the good news is if hardly anyone clicks on your ad, it doesn’t cost you much.

A little poking around showed me I had another choice called Individual Products. It involves picking products (books) similar to mine, and advertising to those who buy them. It took forever to seek out these books, although it probably was a good exercise for me to get to know more about what was out there. None-the-less, all this effort yielded even fewer clicks and cost almost nothing.

Then recently a new option emerged. I could bid to advertise based on genre, just like with my Lock-screen ads, but the ads would appear to all Amazon users. So I tried it. And oh my goodness.

Read more at Where did all those genres come from??

Can you sell books on Facebook? Can I?

In contrast, Facebook offers the promise of being able to select potential ad readers with a LASER like precision. Oh boy.

For my first novel, I sought out mature women who liked science fiction and fantasy, were interested in telepathy and (I’d been told this was very important) liked or owned a kindle. Wahoo. This group was going to LOVE my spec fiction e-novel about Lola, a forty-something telepath. I mean, how many of those are out there?

It took no time at all for me to have 4823 such women view my ad 10,527 times and click on my link 275 times. It took no time at all for me to spend  $48.98 to make this happen and to sell, you guessed it, not a single book.

Read more at Can you sell books on Facebook? Can I?

 

How about this ad?

I’d tried a mess of keywords for first book “One of One” and got one impression. That’s right, one. It was a very cheap ($0.22) and highly ineffective experiment. Forget keywords.

So for Shape of Secrets, I looked through Amazon’s suggested sub-genres. One was LGBT Fantasy Fiction. That was a category? Okay, the book is about a young gay man who can alter his appearance to look like anyone, so I guessed it fit. I tried it and got 87,684 impressions, 170 clicks, and sold three books. Hot damn. Yes, I’d spent $63.22 to do it, so I was losing money while Amazon was laughing all the way to the bank, but at least something was happening.

Read more at How about this ad?

Would this ad work for you?

My third attempt was wildly successful. Perhaps it’s because I didn’t target every genre and category I could possibly fit into. I only targeted women’s fiction and I wrote the ad for the audience. I got 98,215 impressions, and 439 clicks. Cool, huh?

Unfortunately, I want sales, not attention.

Read more about my adventures in advertising at Would this ad work for you?

Learning to Juggle

Honestly, this is all too much to hold in my head at once. I keep checking my spreadsheet thinking I’m forgetting some essential component somewhere. There’s got to be something I’m forgetting.

Read more about being in various stages of revising five different books at once at Learning to Juggle.

It worked!

I’ve been holding my breath for months now (metaphorically) as I worked to release my first novel with a new title. I could hardly be blamed. The first title had an exponent in it. (Yes, as in the letter x raised to the power of zero.) If you’re not mathematically inclined, trust me it was clever, but no one could fault me for wanting a title that was easier to pronounce, market and search for.

Read the full story of how it went when I republished the old x0 under the new name One of One at It worked!