Better Covers: Does Your Brain Prefer Left to Right?
I love book covers! After ten years in the self-publishing industry, I realize I spend a lot of time thinking about my covers, analyzing them, and just plain staring at them.
I designed my own first one (and had so much fun doing it), but since then I have relied on professionals who can produce a better product. I was lucky to find Deranged Doctor Design a few years ago and they’re now working on their eleventh cover for me!
But it was cover number ten (shown here) that brought out something I was unaware of. The final product, or at least what I thought was the final product, shows Olivine, a shy, artistic woman who takes up archery because of her unusually gifted eyesight.
I loved the olive color, and the sense of capturing her in motion, so I happily gave DDD the okay to call this one done with only a minor revision to her hair. (Don’t think that has ever happened before. I always see something I want to change.)
I second-guessed my decision, however, when I studied this cover next to the first three books in this series. The other women all look so strong, so sure of themselves, while my fourth sister — she hesitates. To me, she’s looking back over her shoulder like she’s not entirely sure if she should go on.
Well, she is shy, I thought. Maybe this captures that part of her and I should be glad. But honestly, I wasn’t. I know Olivine is strong inside, like her other sisters, and I wanted my readers (and my potential readers) to know that too.
Then a weird thing happened. I was trying to crop the cover image in PowerPoint to just get her face, to put it into a promotional idea I had. You know how if you grab the side of a small image in PowerPoint to move it, sometimes instead you end up pulling one edge all the way over the other and reversing the image? It’s annoying. Well, I did that, and the reversed image surprised me. Here was Olivine, reversed and looking more sure of herself!
Yet, it was the same picture. How could that be?
I puzzled over this for a while before it occurred to me that I’ve spent a lot of my life reading (and writing) and my words always go left to right. In our alphabet, left is backward. Right is forward. So looking left is looking over my shoulder, gazing at the past. Looking right is boldly looking ahead.
Flip the image of a woman looking to her left and suddenly she appears more ready to face the future. It’s amazing.
Yes, the nice folks at DDD were happy to flip the cover image for me, and today I got a draft of the result.
Look at her. Now she’s perfect.
And, I’ve learned something that should help me evaluate cover designs going forward. For just as our bodies respond differently to chemical compounds that are mirror images of each other, I believe our brains respond differently to mirror images as well.
This means I can ascribe attributes to a character on a cover by paying attention to which way her gaze is directed.
(Note: this was reposted from my blog for the ‘Seven Troublesome Sisters” series. Check out Seven Troublesome Sisters to learn more about these books.)