telling tales of doing the impossible

How about this ad?

I’d tried a mess of keywords for first book “One of One” and got one impression. That’s right, one. It was a very cheap ($0.22) and highly ineffective experiment. Forget keywords.

So for Shape of Secrets, I looked through Amazon’s suggested sub-genres. One was LGBT Fantasy Fiction. That was a category? Okay, the book is about a young gay man who can alter his appearance to look like anyone, so I guessed it fit. I tried it and got 87,684 impressions, 170 clicks, and sold three books. Hot damn. Yes, I’d spent $63.22 to do it, so I was losing money while Amazon was laughing all the way to the bank, but at least something was happening.

Read more at How about this ad?


Comments on: "How about this ad?" (2)

  1. Ahhh, the paid advert let-down… it’s a story I hear from too many writers, Sherrie. Sorry it happened to you, but I appreciate you sharing your experience with the rest of us. Maybe I’m doing the craziest thing by offering direct sales through my own website when I launch my series this year… but I remain optimistic, as time will certainly tell.

    • I wish you all the best with that Darius. I think your model has worked for others (as has the advertising approach.) Either seems to take persistence and luck! So far I’m getting good at the persistence part 🙂

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