I’d tried a mess of keywords for first book “One of One” and got one impression. That’s right, one. It was a very cheap ($0.22) and highly ineffective experiment. Forget keywords.
So for Shape of Secrets, I looked through Amazon’s suggested sub-genres. One was LGBT Fantasy Fiction. That was a category? Okay, the book is about a young gay man who can alter his appearance to look like anyone, so I guessed it fit. I tried it and got 87,684 impressions, 170 clicks, and sold three books. Hot damn. Yes, I’d spent $63.22 to do it, so I was losing money while Amazon was laughing all the way to the bank, but at least something was happening.
Read more at How about this ad?
S. R. Cronin 
Comments on: "How about this ad?" (2)
Ahhh, the paid advert let-down… it’s a story I hear from too many writers, Sherrie. Sorry it happened to you, but I appreciate you sharing your experience with the rest of us. Maybe I’m doing the craziest thing by offering direct sales through my own website when I launch my series this year… but I remain optimistic, as time will certainly tell.
I wish you all the best with that Darius. I think your model has worked for others (as has the advertising approach.) Either seems to take persistence and luck! So far I’m getting good at the persistence part 🙂