This is my first original post on this blog.
I usually feed it with material from the blogs for my individual books, but this is special. I’m in the process of undergoing something of a transformation (I know, it’s an exciting word) and my books are going with me.
Last spring I gave all six of them a quick edit, with the expectation of moving on to a new series this fall. I was excited to get started on this new project, but I wanted to leave them in the best shape I could.
Then my plan got disintegrated. Burst into flames. Died a violent death. It happens to plans sometimes.
A successful self-published author got assigned to mentor me at a SFWA convention and he made a few suggestions. Rename your books and get new covers. (I can do that?) Learn about writing ads and read about successful advertising. (I can learn that?) You’ve created a product. Why not sell it?
These ideas may not seem like a news flash to many writers, but they were to me. I’d written six books to express myself and to get these stories out of my head. Sure, I wanted to sell books but that was secondary to creating the thing I wanted to create, in the way I wanted to create it. I cared about sharing my stories with those I knew, and then finding like-minded souls who’d enjoy what I had done. I never considered anything other than self-publishing. It was all one big arts and crafts project for me, and I enjoyed the heck out of it.
But he had a point. My sales were down to nearly nothing, so why not put on a new hat? I just didn’t expect to enjoy wearing this other hat so much.
The books have been renamed. Great fun. I love the new names. The first cover is finalized and I can’t stop looking at it. The second one is in progress and I’m betting I’ll be every bit as enamored when it is done.
The first three books have received a hearty edit with an eye towards moving the story along, keeping words simple and phrases short, and keeping controversy out of the story. I let myself have another go at the first book, and it seems I can’t stop cutting. Zap, another 6000 words just went in the trash. It is no longer the art creation I loved, but it is something else I am proud of and something I am sure more readers will enjoy.
I’ve set an ambitious schedule for the next six months. I’ll be releasing One of One in mid-January and then another book the middle of every month until June. Each version will be as every bit as marketable as I am able to make it, and will receive strategic advertising designed to pull in readers. Will it work? I’ve no idea. I hope so.
Then I intend to start that next great project in the fall of 2019. At least, that’s the plan.
There is a famous Yiddish proverb that says we plan and God laughs. True, huh? Who knows what I’ll be doing in the fall of 2019. None-the-less, it’s good to have a plan.
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